The trend of Electronic/Digital health insurance ID cards is catching on among patients and physicians. Healthcare industry should expect to see an increase in patients coming up at the front desk with Electronic health insurance ID cards instead of physical cards.

Consumerism is being discussed everywhere in healthcare and the number one topic is patient convenience. Patients now have similar service expectations from healthcare providers as they do from their other consumer interactions - so, it is just a matter of time before things from the consumer market come into the healthcare space.

Electronic Health Insurance ID Cards

Most health plans and prescription benefit managers (PBMs) have rolled out smartphone apps to help patients “manage” their benefits. This includes tracking deductibles, providing benefits information, etc. Most plans also have an “ID” card element to their app, but patients are still sent physical ID cards - but this is beginning to change.

Electronic/Digital Health Insurance ID Cards are coming!

Empire BCBS Electronic ID Cards

Starting in the Fall of 2017, Empire Blue Cross Blue Shield will give members the option to choose electronic cards only! That means the Empire BCBS members with Electronic ID Cards will have no physical health plan member ID card. For details, please go through Empire Electronic Member ID Cards Reference Guide.

What does this mean for you? Time to train your front desk and billing staff on the handling of digital health plan ID cards. The number of patients just showing their smartphones is going to grow.

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